Key Takeaways AI adoption surges to 63% of marketers - Nearly two-thirds now use AI tools for email campaigns, with 87% of AI adopters specifically applying it to email marketing, signaling mainstream acceptance of AI-native platforms Automation drives 320% more revenue than manual campaigns - Automated emails generate dramatically higher returns despite representing just 2% of send volume, proving the business case for AI-powered workflow automation Time savings reach 90% with AI content generation - Marketers using AI for email creation save up to 30% of total time, with some reporting 90% reductions in newsletter production, eliminating the content creation bottleneck Personalization and segmentation increase revenue by 760% - Segmented campaigns dramatically outperform generic sends, with AI-driven hyper-personalization boosting revenue 41% and click-through rates 13.44% PLG companies invest heavily with 91% increasing budgets - Product-led growth firms recognize email's critical role in user activation, with free trial conversion rates averaging 9-10% and activation being the top challenge Cart abandonment averages 70% but recovery emails convert at 10.7% - Abandoned cart emails achieve 50% open rates and drive $3.65 revenue per recipient, representing massive recovery opportunities for automated workflows Email deliverability dropped to 83% average in 2024 - Only 83.1% of emails reach inboxes, with 16.9% landing in spam or bouncing, making automated deliverability management increasingly critical Email marketing ROI remains unmatched at $36-$42 per dollar spent - Email continues delivering the highest ROI among all digital channels, with automated campaigns and behavioral segmentation amplifying returns further

Email segmentation drives a significant in email revenue, yet many marketers still treat their entire list as one homogeneous group. In 2025, sending the same generic message to everyone is leaving money on the table. The data tells a clear story: segmented campaigns generate 14.31% higher open rates and 101% higher click-through rates compared to non-segmented blasts. With email marketing delivering an average ROI of $36-$42 for every dollar spent, getting segmentation right means maximizing returns on one of your most profitable channels. Here are 10 best practices to segment your audience for email lifecycle marketing in 2025.

In 2024, the world of B2B marketing looks vastly different from the days when marketing automation platforms like Marketo first emerged in the mid-2000s. The technological advancements of the past 18 years have reshaped our environment, yet many marketers still cling to outdated strategies and tools designed for a different era. Today, we stand at the brink of a new technological revolution, powered by AI, that will redefine B2B marketing tactics.

As we stand on the brink of a technological revolution, the role of AI in transforming businesses is an ever-expanding discussion. Kathleen Estriech, a prominent figure in the AI field and marketing expert, shared her insights in a recent conversation about how AI is reshaping the landscape of startups and marketing.

In today's ever-evolving technological landscape, we find ourselves surrounded by an abundance of tools, opportunities, and challenges. The sheer volume of technological advancements presents a paradox of abundance and scarcity. While there might be a shortage of essential resources like food and water in some areas, in terms of technology and applications, we are drowning in opportunities.

Marketing in today's fast-paced digital landscape is constantly evolving, driven by the rapid advancements in artificial intelligence (AI). As someone who transitioned from engineering to marketing over the past 70 years, I've had the privilege of witnessing and contributing to this transformation across various roles, from product marketing to applied AI at PwC.

In the fast-paced world of business, perception is often as crucial as reality. Great marketing doesn't just sell products—it creates an image that can place your company years ahead of its current trajectory. Imagine having the power to make your company seem larger, more established, and more innovative than it truly is at this moment. The question is, how can you achieve this elevated perception without bursting your budget? Here are some powerful insights and strategies to help you punch above your weight in the marketing world.

In a rapidly evolving technological landscape, leveraging artificial intelligence (AI) has become paramount for businesses seeking to maximize efficiency and creativity. In this blog post, we delve into a conversation led by Madhukar Kumar, exploring the profound impacts of AI on marketing and the practical ways it can be utilized.Title: Enhancing Productivity and Creativity in the Marketing World Through AI In a rapidly evolving technological landscape, leveraging artificial intelligence (AI) has become paramount for businesses seeking to maximize efficiency and creativity. In this blog post, we delve into a conversation led by Madhukar Kumar, exploring the profound impacts of AI on marketing and the practical ways it can be utilized.